There is an interesting article at the link below stating that 71% of the large US banks have adopted some level of multi-language capability to their web presence. Chase and Wachovia were sited specifically for their Spanish language online statements.
http://www.reuters.com/article/pressRelease/idUS139366+02-Sep-2009+BW20090902
While the article does not reference community and mid-tier banks and credit unions. Regional needs will surely overshadow adoption nationally. That said, our clients and prospects have brought it to our attention that language options are beneficial in surprising locations.
There are large numbers of Spanish speaking US residents in places you might not expect. While California and Florida are expected to have high percentages, consider that 10% of Rhode Island residents are Spanish speaking, according to Wikipedia. We were also questioned recently by a bank in St Louis as to the ability to offer their statements in Bosnian.
Community and mid-tier institutions will be wise to follow the larger banks in focusing on the needs of this growing segment of their market.
http://www.reuters.com/article/pressRelease/idUS139366+02-Sep-2009+BW20090902
While the article does not reference community and mid-tier banks and credit unions. Regional needs will surely overshadow adoption nationally. That said, our clients and prospects have brought it to our attention that language options are beneficial in surprising locations.
There are large numbers of Spanish speaking US residents in places you might not expect. While California and Florida are expected to have high percentages, consider that 10% of Rhode Island residents are Spanish speaking, according to Wikipedia. We were also questioned recently by a bank in St Louis as to the ability to offer their statements in Bosnian.
Community and mid-tier institutions will be wise to follow the larger banks in focusing on the needs of this growing segment of their market.
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