Optria

Many financial institutions are looking to achieve significant cost savings with the rollout of eStatement and iStatement solutions.  However, many organizations are not achieving the desired enrollment rates.  We have worked with many organizations to successfully increase their adoption rates and have the following observations...

ROLLOUT
Technology is only half the equation.  Organizations need to develop detailed rollout strategies to ensure they achieve their desired adoption rates. 

UNDERSTANDING YOUR CUSTOMER BASE
Take a look at the demographics of your customer base; what percentage are over 50?  What percentage of your customers uses online banking and how does this compare to industry averages?  Understanding your base is critical to developing effective rollout campaigns.

ONLINE:  TARGET EARLY ADOPTERS
Where is your biggest bang for the buck???  Existing online banking customers are the easiest target market.  Go after them with a vengeance again and again!  Don't stop with the first campaign; you will be surprised at how this will impact your overall adoption rate. 

Have a low online banking adoption rate???  Offer electronic statements with effective campaigns and get double the return!

EXISTING PRINT
The most effective way to target people getting is to imbed graphical marketing within your statements.  This is very cost effective and has great results. 

BRANCH
An employee/customer rewards program for signing up for electronic bank statements is a great way to get results.  A few banners, posters, and employee buttons are all it takes to make this a great success.

PRODUCTS
The most simple of them all; all free accounts require iStatements!!!

METRICS
The most boring component but absolutely essential to success.  Institutions must periodically monitor the results from the various campaigns.  Do not overcomplicate this but make sure you do it.  Over a period of six months, it will become apparent what campaigns are working and which ones aren’t.